Helping patients start a new prescription with more clarity, confidence, and support.
Starting a new medication can be overwhelming. Patients often have questions about side effects, timing, expectations, and whether the medication is working. I helped shape Start Rx as a guided mobile experience designed to support patients through the first critical weeks of treatment with education, reminders, progress tracking, and emotional check-ins.
01
Starting a new prescription is more than a functional task. It can be an uncertain and emotional moment where patients need both information and reassurance.
Patients often did not know what to expect after starting a medication, how side effects might feel, or when they should seek help.
Walgreens wanted to support patients beyond prescription pickup and create stronger ongoing engagement around medication adherence.
The digital experience needed to provide useful support without feeling clinical, overwhelming, or judgmental.
02
I helped define the experience strategy, align the team around the patient journey, and worked directly in the UX where hands-on contribution helped create clarity.
My role was not limited to directing the work. I stayed close to the experience and worked directly in the flows, concepts, and interaction model when it helped the team move faster or clarify the direction.
03
Step 1: We started with
A medication experience centered primarily around prescription pickup and information.
Step 2: We realized
Patients needed support after pickup — especially during the first days and weeks when uncertainty, side effects, and adherence challenges were most likely to occur.
Step 3: We shifted toward
A guided onboarding experience that combined education, reminders, emotional check-ins, progress tracking, and timely support throughout the first 30 days of treatment.
04
The experience came to life through three key moves.
01
Instead of treating prescription pickup as the end of the experience, Start Rx introduced patients to a structured onboarding journey that prepared them for what came next.
My role
Helped define the patient journey, experience framework, and onboarding strategy.
02
Patients needed ongoing support, but the experience could not feel punitive or overly medical.
My role
Directed the UX approach and worked directly in flows and interaction concepts.
03
Starting a medication can create anxiety and uncertainty. We incorporated emotional check-ins so patients could reflect on how they were feeling while creating opportunities for relevant support.
My role
Helped shape the interaction model and the balance between emotional support, simplicity, and usefulness.
The video walks through the feelings tracker: a daily check-in across four emotional states, milestone entries by day, Rx insights charts, reminder and scan tools, and the trophy case filling in as streaks are reached.
05
A clearer and more supportive experience during the first weeks of a new prescription.
Connected education, reminders, adherence tracking, and emotional check-ins into one guided journey.
Created a stronger digital support model for medication adherence and ongoing patient engagement.
Broader Walgreens app ratings
Ratings reflect the Walgreens app overall, not Start Rx on its own.
06
Starting a medication is not just a functional moment. It is often an emotional one.
The strongest design decisions came from recognizing that patients needed confidence and reassurance as much as they needed information.
Designing for adherence meant balancing education, motivation, and simplicity without making the experience feel clinical or judgmental.